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This book was made possible by conversations, contributions and interviews with the following experts, thought leaders and opinion makers:


PILOT INTERVIEWS (Preliminary qualitative questionnaire)

1/1.  Shari Swan, Founder and Principal, StreativeBranding, Amsterdam

1/2.  Lisette Heemskerk, Publisher, Sanoma, Amsterdam

1/3.  Mark Whiting, Head of Market Intelligence, Moet Hennessy, Paris

1/4.  Kate Ancketill, Managing Director, GDR, London

1/5.  Patrizia Beltrami, Director of Communication, Alcantara, Milan

1/6.  Gary Chang, Founder, EDGE Design, Hong Kong

1/7.  Steven van der Kruit, Creative Director, Firmenich Perfumery Division, Geneva

1/8.  Luciana Stein, formerly editor at Valor Economico, Sao Paulo, Brazil

1/9.  Gilbert Lee, Client Services Director, Research International, Guangdong, China

1/10. Philip Verhagen, Marketing Director, Umbra, Toronto

1/11. Ron Pompei, Founder, Pompei AD, New York, formerly CNN Principal Voice

1/12. Mark Tungate, Author and Journalist, Paris 

1/13. Roger Tredre, Consulting Editor, WGSN, London

FINAL INTERVIEWS – EUROPE (Final unified qualitative questionnaire)

1.   Francoise Sackrider, Director, Institut Francais de la Mode, Paris, France

2.   Torsten Hochstetter, Global Head of Design App. / Acc., Herzogenaurach D

3.   Stoyan Kamburow, Director, TNS Infratest, Bielefeld, D

4.   Roland Heiler, Managing Director, Porsche Design, Austria

5.   Elisabetta Tangorra, Director, Luxury Unit, McCann Erickson, Milan

6.   Catherine Jubin, MD, International Luxury Business Association, Paris

7.   Patrice Muller, Founder, Ipolitis & Hubertus, Geneva

8.   Babette Wasserman, Founder and Director, Babette Wasserman, London

9.   Uche Okonkwo, Director & Founder, Luxe Etc., Paris

10. Thierry Maman, Managing Director, Berluti, Paris

11. Karen Moersch, Director, The Hasley Group, Warwick, UK

12. Alex Berger, Principal, MM&I, Paris

13. Lauren McBride, Account Director, DCG Media, London

14. Max van Lingen, Director Interactive Brand Marketing, Mexx (part of Liz Claiborne), NL

15. Adjedj Bakas, MD, Dexter, Amsterdam

16. Nick Compton, Features Editor, Wallpaper, London 

17. Stan Stalnaker, President and Creative Director, Hub Culture, LDN SGP NYC

18. Carmen Chin, Department Manager, Burberry, London

19. Joe Ferry, Head of Design, Virgin Atlantic, London

20. Clara Salmeri, Qualitative Research Manager, Doxa, Milan 

21. Ben Wood, Added Value, London / Paris

22. Rogier van der Heide, Director and Global Leader, ARUP, Amsterdam

23. Ken Grier, Managing Director, The Macallan, UK 

24. Florian Koehler, Architect and Principal, Koehler Kobusch, Hamburg

25. Stephen Gray, Managing Director, Clive Christian, London

26. Mette Kristine Oustrup, MD, Darling PR & Luxarro Publishing, Cannes

27. Sher Ren Chua, Business Development Manager, CIAO, Paris / Shanghai 

28. Joop Verloop, Partner, Verloop Innovatie, Amsterdam / Los Angeles

FINAL INTERVIEWS - US & BRAZIL (Final unified qualitative questionnaire)

29. Marco Susani, Design Director, Motorola, Chicago, US

30. Eddie Roschi, co-founder, Le Labo (, New York

31. Scott Williams, Executive Vice President, Chief Marketing Officer, Morgans Hotel Group

32. Marianne Castier, Principal, Sterling International Executive Search, New York

33. Ian Lewis, VP Research and Insights, Time Inc., New York

34. Evan Oster, Director Market Research Americas, Bacardi Global Brands, US

35. Gianluca Siciliano, Marketing Director US, Lamborghini, NY, USA

36. Theresa Tran, Principal, Tease Marketing, Portland, US

FINAL INTERVIEWS - ASIA PACIFIC (Final unified qualitative questionnaire)

37. Mineo Sato, formerly: Head of Design, Marantz, Tokyo 

38. Davide Quadrio, Creative Director, Bund 18, Shanghai, China

39. Lorraine Justice, Head, School of Design, Hong Kong Polytechnic, HKG

40. Freeman Lau, Chairman of the Board, Hong Kong Design Centre, Hong Kong

41. Lisa Yong, co-founder, YStudios, San Francisco, USA, and Red Network, Hong Kong

42. Joseph Chui, General Manager, Research Pacific, Hong Kong 

43. Rita Soh, Immediate Past President, Singapore Institute of Architects

44. Rieko Shofu, Executive Manager, Corporate Design Dept., Hakuhodo, Tokyo

45. Matthew Wang, MAP, Shanghai

46. Bianca Cheng, Director, Jade International Capital Partners Ltd, Beijing

ADDITIONAL INPUT (Non-structured according to questionnaires): 

Atto Belloli, Chairman, Istituto Internazionale Studi sul Futurismo, Milan

Jem Bendell, Director, Lifeworth / Ass. Prof., Griffith Business School

Mary McGuinness, Partner, Sputnik, New York 

Greg Furman, CEO, Luxury Networking Group, New York 

Guy Salter, Deputy Chairman, Walpole British Luxury, London

Olivier Lapidus, Couture Designer and AD Tex for Carrefour, Paris

François Russo, AD, Designer, Paris

Paul Levy, CEO, City Centre District, Philadelphia, US

Thomas Houlon, Innovation Director, Tag Heuer, Switzerland

Alex Moskvin, VP, IFF, New York

Mark Dunhill, CEO, Faberge, London

Sian Davies, CEO, The Henley Center, London

Marc Cohen, Founder Director, Ledbury Research, UK

Massimiliano Benedetti, Global Sales and Marketing Director, Yoox, Italy

Thomas Houlon, Innovation Director, Tag Heuer, Switzerland


FINAL VALIDATION INTERVIEWS (Personalized structured questionnaire):

Rattan Chadha, Entrepreneur, founder of Mexx, Voorschoten, The Netherlands

Rita Clifton, Chairman, Interbrand, London

Graziano De Boni, CEO and President, Valentino US, New York / Milan

Luca De Meo, CEO Alfa Romeo and CMO FIAT Automotive Group, Turin, Italy

Markus Langes Swarovski, Member of the Board, Swarovski, Wattens, Austria

Concetta Lanciaux, Independent Luxury Advisor / Former Advisor Mr. Bernard Arnault, LVMH

Bessie Lee, CEO, GroupM China, Shanghai, PRC

Richard Lee, CEO, WKH Group, luxury brands building and distribution in Asia, Hong Kong

Federico Marchetti, CEO, Yoox, Italy

Karen Moersch and Simon Wilson, Founders and Directors, The Hasley Group, UK

Paul Nunes, Executive Research Fellow, Accenture Institute, Boston

Andrea Ragnetti, CEO, Philips Consumer Lifestyle, Amsterdam

Karl Schlicht, VP Lexus Europe, Brussels, Belgium

Peter Sosnkowski, Chairman and CEO, Rémy Associés Worldwide.



Sophie Rheims, Consultant, Paris

Lieran Stubbings, Global Luxury Forum 2007 event director, Eventica, London / Russia

Rhiannon Bryant, ESOMAR Luxury Forum 2007 event director, Amsterdam

The organizing team, FT Business of Luxury 2007 summit, Venice (Italy)

Lucian James, Principal, Agenda Inc., Los Angeles / Paris

Avril Groom, author

Lisa S. Roberts, author

Pamela Danziger, author