"I found this book to be a very useful and readable guide to what the luxury market is and what it will become and a very good primer on how to anticipate the luxury market of the future".

Arnold Brown, Chairman,
Weiner, Edrich, Brown, Inc., New York

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 "Marco Bevolo, Stefano Marzano, Howard Moskowitz and Alex Gofman show us the way to tomorrow's High End by talking to experts from around the world to learn from them, listen to consumers to practically evaluate what it means and deliver the insights to all of us to get started today. Known as Industry experts and innovators around the world, the authors accelerate our learning and practically invite us to a better world for all, by design …Enjoy!"

Laurent Flores, Founder and CEO,
CRMMetrix, Paris, France

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Status brands are at a turning point.  This thought-provoking book explores new luxury paradigms for a changing world.  As materialism, hedonism and indulgence are swiftly being replaced by decency, depth and substance, status, moneyed brands have a unique chance to create change.  To connect with the soul and positively impact our civilization.  The arguments and research Bevolo, Gofman, Marzano and Moskowitz present  here shed light on how to manage this transition.

 

Herwig Preis, CEO,
SelectNY, New York / Berlin / London / Paris / Geneva

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"How to get customers? How to lose customers?   How to create a new brand from one hundreds of years old or a new idea?  This and much more makes "Future High End" (provisional title) a literal playbook for senior management and marketing personnel for companies large and small.  The real life examples bring the lessons to life, anybody who reads this book will come away with numerous ideas they can use in their businesses." 

 

Doug Gollan, President and Editor in Chief,
Elite Traveler, New York

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""Future High End" (provisional title) offers a provocative challenge to conventional thinking about High End.  The authors' conversational tone makes this a good read and the liberal use of verbatims from contributors adds rich dimension to this important topic."

Denise Lee Yohn, Founder,
Denise Lee Yohn, Inc.; "Brand as Business^TM" consulting partner;
former VP Brand and Strategy, Sony Electronics Inc. (U.S.)

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"'Future High End' (provisional title) is an excellent source of insights and learning about the increasingly important but little understood mass luxury market.  It's that rare sort of book that combines rigorous research with thought provoking views on the future while wrapping it all together in a thoroughly engaging writing style.  The authors also deserve credit for including China in their analysis as it will likely be – if it's not already - the primary battleground for tomorrow's high end spending.

Jim Sailor, Managing Director,

TNS Greater China, the Chinese brand of the world class market research company, Shanghai

 

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"The physics low of 'connected vessels' will transform the economic world in the 21st century. Old terms of High and Low are going to change forever. "Future High End" (provisional title) is a unique attempt to reveal the complexity of the ever-changing 'equalizer' of the 'High-End Luxury' definition for the new markets. It is not just an impressive theoretic analysis but also a fascinating global 'navigation system' into the 'alchemy' processes of designing new products. "

Ezri Tarazi, Professor,
Bezalel Academy of Design, Jerusalem, 
Designer, EDRA, the Italian interior design and high end furniture trendsetting company, Italy

¤

"You are a professional or an expert in marketing, you think you know it all, this book might still give you a few others ideas. Clear, easy and methodical, it could easily become  a reference when it comes to 'High End'".

Nicolas Delarue, Founder,
AtLarge, Paris

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"Solid research and geographic analysis of experts around the world has created a High End Toolbox to guide creation of new products for a better future."  

Jerome C. Glenn, Executive Director,
The Millennium Project, UN

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"The book integrates not only the insights of 70 experts, but also cleverly refocuses our attention on the end-users -- the people that are attracted to the High End -- by means of their stories, aspirations and preferences, thereby allowing the authors to articulate a new, experience-based vision for the future of the industry. A must-read for anyone conceiving, developing and marketing higher-end consumer products and services!"

Michele Visciola, President,
Mark Vanderbeeken and Jan-Christoph Zoels,
Experientia, Turin

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 "The Western world has developed to a point where affluence is the mass-democratized gold standard. Luxury is less defined by what one has than by what one perceives others to desire and leaves us ultimately unsure of the lines between luxury as a concept and luxury as a product. "Future High End" (provisional title) can help us understand, in clarified terms the implications of Masstige as the new marker of a High End value system and that the emotional value is not in fact in the level of the luxury but the appreciation of the prestige."

Sara Berman, Managing Director,
Sara Berman Design, London

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"A valuable book offering a unique insight, exploring case histories and various expert view points with actionable tools to achieve Future High End success, making this an easy read appealing to a wide audience. Highly recommended!"

Pascale Emalan, Marketing and Market Research Director,
Takasago, Paris

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'In view of the "trading down" from Luxury to commodity which the fragrance market has been experiencing for some time now, this book is of the utmost interest to the fragrance industry. It provides an understanding of luxury, from the points of view of both consumers and professionals, as well as valuable insights into how we can reinvent High End for fragrances, and start once again to create intriguing and appealing new concepts."

 Barbara Busch, Chairman Analysis Scent International,
Zug-Paris-New York- Frankfurt'

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"Inspiring like delicious tapas from the molecular kitchen - this book contains a bouquet of visionary ideas which contributes to a holistic design experience. It gives us a vivid taste of creativity for more High End substance in our lives".

 

Wolfgang Mueller-Pietralla, Head of Future Research,
Volkswagen Group, D

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"The definition of luxury lies in the eyes of the beholder – not only in the depth of his or her pockets. Hence pinpointing the meaning of luxury is a matter of mastering sociological, cultural, psychological and aesthetic insights on a global level. Which is exactly what this book does, through a coherent, structured and easy-to-read series of interviews and analysis. A pleasurable read hence turns into a very useful tool for fostering new business creations and for using design and style in a strategic and innovative way."

Laura Traldi, Interior Design Freelance Journalist,
Interni, Mondadori Publishers, Milan